Chicken and Beef are the largest volume proteins, as well as the most frequently menued on American restaurant menus. Individually, Beef and Chicken are each listed on approximately one of every four entrees, whether Center of the Plate (COP) or Prepared Entrees (PE).
Read more: Protein Positioning on the Menu by Entree and Item Type
Mozzarella is the leading cheese on the American menu, as reflected by a 21% share of 36,000 menu items listing cheese as an ingredient.
Positive images of “Country” are responsible for selling a lot of meat, potatoes, gravy and eggs. One in five foodservice operators has at least one menu item with “Country” in the name or item description.
BEST Reports are custom designed for clients who get the benefit of sharing the fielding cost with non competing manufacturers. Considering the costs associated with interviewing 2,000 restaurants, the shared cost approach results in huge savings for the marketer.
Read more: Crucial Question: How big is the market for my product and what is my brand's share?
Detailing incidence of use, trends and other menuing practices for Burgers on
the menus of chain and independent restaurants
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