Sunday, May 20, 2012

Leading Prepared Entree Platforms on Restaurant Menus in 2010

Seafood Pasta

Pasta entrees make up one of every four Prepared Entrees. MenuMine, a service of Foodservice Research Institute, analyzed 15,000 prepared entrees from foodservice operations and was able to identify nine major food platforms, led by Pasta Platforms (30% share).

Within Pasta Platforms, Macaroni & Cheese, Spaghetti, Lasagna and Fettuccine are the leading menu item types. Within Protein Platforms (with 24% of total items) Chicken Parmesan, Shrimp Scampi and Teriyaki lead the way. Dough / Crust Platforms (17% share) are dominated by Burritos, Fajitas and Enchiladas. Other Platforms include Rice Platforms (8%), Vegetable Platforms (7%), Noodle Platforms (5%), Chili Platforms (4%), Stew Platforms (3%), and Stuffed Entree Platforms (2%). Almost three of every four prepared entrees (73%) include a protein, but only 24% are considered to actually be Protein Platforms. Thus Mac & Cheese with beef is a Pasta Platform.

Prepared Entree Platforms

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MenuMine Trend

  • Protein Positioning on the Menu by Entree and Item Type Chicken and Beef are the largest volume proteins, as well as the most frequently menued on American restaurant menus. Individually, Beef and Chicken are each listed on approximately one of every four entrees, whether Center of the Plate (COP) or Prepared Entrees (PE).
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