Menu Incidence Trends and Share Analysis

In the MenuMine database of menus from 650 chains and 550 independent restaurants, there are close to 3,500 various burgers on the menu at 320 leading chains and 300 independent restaurants. The Menu Intelligence Report on Burgers from Foodservice Research Institute presents a thorough analysis of burger types, ingredients and components. Key measures include menu incidence, items per operator menuing trends (now vs. 5 years ago) as well as leading item shares.

In-depth coverage and analysis

Burger types and varieties are analyzed for Beef, Chicken, Turkey and Veggie burgers. Additional analyses, cross tabbed by protein type, explores the use of cheese types, bread / bun types, condiments, veggie toppings and "flavor Imparted" cooking methods. The Menu Intelligence Report on Burgers includes detailed menu item spreadsheets providing information on signature burger items and other menu details for burgers such as the following:

Report Deliverables

Report is presented in PowerPoint format including 40 slides, executive summary and more than 100 pages of detailed menu item information in Excel format organized by chain and independent restaurant name.

Table of Contents

Executive Summary of Burgers

Menu Incidence Trend (current year vs. five years ago)
   By Operator Type

• Combined chain/independent total
• Detail by four chain and three independent market segments

   By Specific Market Segment (Casual, Fast Casual, Midscale, QSR) Chains and Independents

• All Burgers
• Beef Burgers
• Turkey Burgers
• Chicken Burgers
• Veggie Burgers

Average Number of Operators Menuing Burgers within Market Segment, includes 5 year trend

• All Burgers
• Beef Burgers
• Turkey Burgers
• Chicken Burgers
• Veggie Burgers

Cuisine of Burger Menu Items, includes 5 year trend

• All Burgers
• Beef Burgers
• Turkey Burgers
• Chicken Burgers
• Veggie Burgers

Trend of Menu Item Type (% share of use) for Total Chain and Total Independent, includes 5 year trend

• All Burgers
• Beef Burgers
• Turkey Burgers
• Chicken Burgers
• Veggie Burgers

Trend of Items Per Operator Menuing for Total Chain and Total Independent, includes 5 year trend

• All Burgers
• Beef Burgers
• Turkey Burgers
• Chicken Burgers
• Veggie Burgers

Cheese use on Burgers by Protein Type for Total Chain, Total Independent

• Menu Incidence Trend
• Cheese Type Share and Trend of Menu Mentions

Bread Type use with Burgers by Protein Type for Total Chain and Independent

• Menu Incidence Trend
• Bread Type Share and Trend of Menu Mentions

Bacon use on Burgers by Protein Type for Total Chain and Total Independent

• Menu Incidence Trend
• Bacon Type Share and Trend of Menu Mentions

Condiment Type use on Burgers by Protein Type for Total Chain and Total Independent

• Menu Incidence Trend
• Condiment Type Share and Trend of Menu Mentions

Veggie Toppings on Burgers by Protein Type for Total Chain and Total Independent

• Menu Incidence Trend
• Vegetable Topping Share and Trend of Menu Mentions

Premium Beef or Cut (Angus, Kobe, Other) for Total Chain and Independent

• Menu Incidence Trend
• Premium Beef Share and Trend of Menu Mentions

"Signature" Burger Menu Items by specific Chain

• All Burgers
• Beef Burgers
• Turkey Burgers
• Chicken Burgers
• Veggie Burgers

Menu Item Spreadsheet for Burgers (Excel spreadsheet)

• Chain Spreadsheet (2,216 burger menu items at 318 operations)
• Independent Spreadsheet (1,265 burger menu items at 301 operations)
• Spreadsheet detail includes eight data fields: Operator Name, Segment, Item Name, 
  Item Type, Menu Item Description, Cuisine of Menu Item, Protein Type and 2011 Price