Foodservice Research Institute has recently completed a syndicated survey of 2,000 restaurant chains, independents and non commercial operators to determine the size of the foodservice market for Frozen Prepared Mexican Foods.
For the overall category and for each of nine product sub categories, brand share levels and trends are provided for leading brands from companies including Fernandos (Foster Farms), Ruiz, Windsor Foods, Sysco, US Foodservice and MCI.
Key Components of this Report
- Market Size (mm lbs)
- 9 Mexican Food Sub Categories
- Market Share Positions for leading brands / companies
- Results detailed for 13 market segments and 4 regions
- Market Size and Brand Share Trends for years 1995, 2000, 2003 and 2011
- Market Size Projections for 30 Detailed Chain and Independent Segments
Table of Contents
Report is distributed as PowerPoint electronic copy plus hard bound physical copy.
- Executive Summary includes 10 pages of charts and tables
- Market Size
-Detailed for broad Chain Market Segments (casual, midscale, qsr)
-Detailed for broad Independent Market Segments (casual, midscale, qsr)
-Secondary Segment Detail (Casual Mexican Chains, Independents, 20 others)
-Regional Volume for each of nine product sub categories - Product Sub categories
-Bean Burritos and Chimichangas
-Beef Burritos and Chimichangas
-Chicken Burritos and Chimichangas
-Breakfast Burritos
-Chicken and Cheese Enchiladas
-Beef and Cheese Enchiladas
-Tamales
-Taquitos
-Mini Tacos - Category Incidence
-Detailed by Broad Market Segment (13) and Secondary Segment (30)
-Detailed by Region (4) or by Census Region (9) or Custom Company Region - Brand Share Analysis
-Share levels for more than 20 brands
-Brands: Fernandos (Foster Farms), Ruiz, Windsor Foods, Sysco, US Foodservice, MCI, more
-Shares detailed by aggregated chain, independent, non commercial and regional cross tabs - Market Segmentation
-Casual chains, midscale chains, qsr chains
-Casual independents, midscale independents, qsr independents
-Hotels, Convenience Stores
-Hospitals, Schools, Nursing Homes, Colleges, Business & Industry - Research Methodology
-List Source and Name Selection
-Questionnaire
-Data Collection and Processing
-Quality Control
-Research Margin of Error - BEST Sample
-Sample Market Segments, Year 2011
-Sample Distribution By Region
-Market Segment within Region
-Top QSR Chains in sample within Region
-Top Midscale Chains in sample within Region
-Top Casual Chains in sample within Region
-Check Size By Market Segment
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*contents of report vary by product category