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Essential Market Planning Tools for Foodservice Executives

What is MenuMine?

MenuMine is a menu information database for use by Marketing and Culinary R&D in the food industry to gain perspectives on new possibilities and gaps in their product line. The MenuMine Database consists of 125k+ menu items cataloged by up to 120 unique characteristics, with price trends going back to 1996. The MenuMine Database is unparalleled for data relevance and insight. MenuMine is packed with unrivaled analytical tools and presentation graphics.  Unique features of MenuMine include Category Incidence Trending, Market Size Projections, Menu Price Trends, Chain Benchmarking Methods and multiple column Spreadsheets.

BEST Practices

BEST Practices are PDF reports that provide menu developers with planning basics for all chains in their competitive set. BEST Practices aggregates all competitive chains in any given segment and examines relevant menu characteristics by Menu Part, Item Class, Item Type, Cuisine of Item and Leading Flavor Enhancers by Application. Platform analysis provides full information on central ingredients including Meat/Proteins, Veggies, Carbs, Leaf Veggies and Breads. Other important measures analyzed are Cooking Method, Count of Menu Items by menu part with each competitive chain in the target segment. Report includes a complete listing of New Items on the Menu for all competitor chains in the target segment plus average menu price details.

MenuMine Top 100

MenuMine Top 100 provides information on leading menu items by Menu Part (appetizers, burgers, sandwiches, salads etc.), Flavor Enhancers (dressings, sauces, glazes, marinades, etc.), Cuisine of Item (American, Asian, Italian, Mexican etc.), Platform (veggie and carb type). Each report is distributed in PDF format. One report contains this information per any of seven market segments including Fast Casual Chains, Cutting Edge Independents, QSR Independents and more.

Menu Opportunity Reports

Menu Opportunity Reports are custom ordered, wide scope analyses of product development and menuing opportunities.  Reports may concentrate on a particular menu part (salads or appetizers or other) or they may focus on a particular protein across all menu parts and cuisines and menu item types.  Reports may be Broad Based reports on All Sandwiches or Micro Analyses of Deli Sandwiches or Burgers or Hot Dogs/Sausages or Meatless.  Each report includes 20 to 30 pages including charts, statistical tables, menu prices and trends, plus in depth commentary of relevant patterns, differences and recommendations.

Ad Hoc Now

Ad Hoc Now allows manufacturers and chains to order a "lay of the land" view of any targeted product, flavor or chain.  Taking no more than two to three hours for MenuMine staff to prepare, Ad Hoc Now includes a presentation of 3 to 5 spreadsheets and / or charts, within a 48 hour turnaround.
 

MenuMine Trend

Cheeseburgers
On a “Same” Chain basis, over the past 5 years, there has been a 39% jump in Cheeseburger Item Count. Top 10 are up 26%, indicating greater variety and growth in different types of Cheeseburgers, below the Top 10.
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Recently Added Items to MenuMine Database

Hooters Ultimate Training Burger (LTO 08)

Would you like to test drive our database?

Get a 10-day free trial of the premier Menu Information Database, MenuMine! With over 125,000 items from over 1,400+ foodservice venues, MenuMine is the largest menu item database on the market. See what everyone in the food industry is talking about! Sign Up!